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THE SPIRIT OF MIAm ALWAYS RISES ABOVE PAST ACHIEVE- 
MENTS, LIVES IN THE PRESENT AND PLANS FOR THE FUTURE 






POSED BY HELEN MOOREHEAD 



Copyright by jMoncray Corporation 



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g)C!.A624613 

OCT -3 I9?l 



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Introductory 



MANY books about Miami have been written and printed, and all 
of them are attractive and informative. They are a credit to the 
institutions and individuals that conceived them, but in this book we 
think we have combined the beautiful and artistic with the practical and 
intelligent, in a way that will appeal to you. 

This book couples the real Miami of today with the Miami of the 
future. While everything in the past of Miami is something we can all 
glory in, nevertheless, why should one write and think of the past when 
the present is so wonderful and the future so promising? 

Cities, like men, grow only when their faces are turned toward the 
rising sun. The setting sun is often very beautiful, but if the city, or the 
man, thinks about it too much, the dreams of achievement that always 
come with the rising sun of the new day, do not come true as quickly as 
they should. 

Living on past achievement is not the kind of life that Miami wants. 
Miami wants to live toda\-, and to get so much out of today that to- 
morrow will bring forth greater effort to achieve its ambition to become 
the metropolis of the world as to the blessings of Long Life, Health, Hap- 
piness and Prosperity. 

A metropolis, such as is New ^'ork City, is not the kind of metropolis 
Miami wants to be. While the area of Miami represents more square 
miles than Manhattan Island, and could be used in the same way, by 
packing buildings together like sardines in a bo.x, and crowding apart- 
ments and streets with millions of people representing every nat1onalit\ 
—it would mean nexertheless sacrificing to commercialism everything 
that makes Miami the most comfortable and the most delightful com- 
munity in the world. 

No, the Miami of the future must be an extension of the Miami of the 
present, which happily combines business aggressiveness and progres- 
siveness with a wholesome appreciation of what it means to a com- 
munity to have beautiful homes, surrounded by ample space,decorated 
with tropical shrubbery, flower and vegetable gardens, palm and fruit 
trees— what it means to have wide, clean, duistless streets and roadwa>s, 
ined with buildings that harmonize architecturally— what it means "to 
have the citizenship co.mposed of home-loving, intelligent, progressive, 
honorable people. 



By Earl Royce Dumont 
President, Montray Corporation 




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Seven Subjects Only Make Up 
the Text of This Boo\ 

THEY are arranged to fit in with the artist's ideas as to pictorial 
effects — not in the order of their importance, but, in combina- 
tion, these seven subjects, no matter how arranged, are the 
seven rocks on which Miami is building solidly and enduringly. 

On the page opposite and the following page are pictures that 
give you a panorama of 

Micimi's Outdoor Pleasures 

You cannot fail to be impressed with the variety of inspiring, 
wholesome, healthful, clean pleasures in which Miami abounds. 

The kind of pleasures that Miami provides for its all-the-year- 
around residents, and its hundreds of thousands of Winter visitors, 
is representative of the character of the people, who are composed of 
the best citizens from all quarters of America and all sections of the 
world. You need not be told that they are people of high ideals ; you 
need not be told how splendidly they have applied the natural ad- 
vantages of Miami in making it such a wonderfully attractive and 
compelling city. 

After you have had your fill of studying the pictures that set forth 
so entertainingly Miami's Pleasures (one of our Seven Subjects) then 
look carefully over every page of this book, and see how we treat the 
other Six Subjects, which are as follows: 



Churches, Schools, Homes, 

Entertainment, Climate, Business 

May we emphasize the business side of 
Miami in these few words/' Business must 
be progressive and honorable to grow and to 
last. Progress has ever been and ever will 
be Miami's watchword. Honor in all trans- 
actions is the key that has unlocked the door 
of opportunity and kept within Miami's area 
a class of people that themselves are pro- 
gressive and operate on honor. Success has 
followed, naturally. 




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GENERAL SPORTS ABOUT MIAMI 




WINTER OUTDOOR LIFE IN MIAMI 



No one will seriously dispute the statement that a happy blend- 
ing of the uplifting and practical things one learns at Church 
and School, with the clean entertainments that are provided by 
geniuses of the world, makes an ideal life. 

It is good to be able to say truthfully of Miami that her citizens, as 
a whole, look upon their Churches and Schools as the foundation on 
which they must build their community in order to build enduringly. 
They realize that moral and mental development make for greater 
respect of the solid, good things of life, and enable them to get a better 
return on their general activities. It is their conviction that there 
must be character as the background for any worth while achieve- 
ment. 

The schools of Miami, both public and private, make a profounel 
impression on both teachers and pupils. There is an indescribable 
something that inspires them to their best efforts. What is it? Is it 
the delightful environment? Does Nature's blessings which are 
showered on Miami in such great abundance have anything to do with 
the eagerness of both teachers and pupils to train their minds? Is it 
because they beliexe that trained minds can better appreciate the 
beautiful things that surround them? Whatever it is, Miami schools 
are magnificent in their influence and achievement. 

The entertainment side of Miami life is wonderful. It is of a 
character that permits children to share it the same as grown folks. 
The whole Miami area is a vast playground. Not a thing is missing, 
and the beauty of it all is that it exists the year round. It seems as 
though every best thing that Nature has given to any section of the 
world she has assembled into one composite best and gi\'en all to Miami. 
The sailing, yachting, house-boating, mo- 
tor boating, fishing, automobiling, aero- 
planing, the open-air concerts, free to all, 
the musicales in the Conservatory of 
Music, the dancing pavilions, the movies, 
the theatres, the sight-seeing automobile 
trips, the golf courses, the tennis courts, 
the polo grounds, furnish a variety of enter- 
tainment complete enough for anybody. 
The good that comes from the 
Churches, the education that comes from 
the Schools, the health and pleasure that 
come from the entertainments make 
Miamians a wonderful people. 








NEW 1 IIGI 1 SCHnoi. ANi:) THE Wl III I-: I lAIPLE 




CI JURCI I I.-. I LKIOR A\'D Atl^OPLAX'E VIEW OF I'. M. C. A.. CI lURCI lES AND SCf lOOLS 




REPRODUCTION OH I Hfc. BIG MIAMI P\1\T1NJG IN I HE RLLLl'TIUs KU 1 i 

THIS PAINTING IS FIFTEEN FEET 1 



THE photographer who went up in the air with his axiator 
friend and took the wonderful picture which adorns these 
pages, was tremendously impressed, as the Miami area, 
in all its beauty and extent, unfolded itself to him. 

And then when Gibson Catlett, that skilful artist with brush 
and colors, took the picture and reproduced it on canxas. 
Miami and her environs came very near to looking like actual 
living things, ex'en though silent, as they stand before one in 
Mr. Catlett's remarkable painting which is i 5 feet long and 
4^2 feet high. 

Take a long, careful look at the extent of the Miami area. 
Then let your mind grasp a space coxering approximately 126 
to 1 35 square miles, all of it divided off into beautiful avenues, 
built enduringly v,ith coral rock, and lined on either side (ex- 
cept in the business sections) xxith palm trees, tropical shrub- 
bery and flowers, xvith all the colors of the rainbow. Don't 
you see a wonderful setting for the comfortable homes of the 
people? Surely you hax'e a mental picture of the Miami of 
the future. 

A home amid such enx'ironment ought to be the realization 
of one's dreams. No fairy picture ex'cr stirred the imagination 
more. With ample space around each home, dotted xxith 
flower beds, fruit trees and vegetable gardens — can one think 








; NEW YORK OFFICE OF THE MONTRAY CORPORATION AT oi FIFTH AVENUE. 
\ND FOUR AND ONE-HALF FEET HIGH. 

of anything more ideal, especially as the Miami climate keeps 
everything fresh and green the year around, and fills the air 
with health and contentment'? 

Think of living in a community where every human being 
has room to breathe and to see the sunshine and to enjoy de- 
lightful breezes. Think of children growing up under such 
conditions ! Think of what it means to the health of the people ! 

Ha\'e you obserx'ed the general appearance of Miami's year- 
round residents^ Did you ever see healthier looking men, 
women and children ? Did you e\'er see people anywhere wear 
brighter smiles? One cannot smile all the while without feeling 
the thrill of good health and happy surroundings. Miami 
smiles come from the joy of living in a zone where e\ery section 
[ has been wonderfully endowed by Nature, and which ne\'er 

fails to cheer. 

.As you look again and again at the picture on these pages 
you will feel the Miami spell come over you, for it is a spell, — 
only, when it once takes hold of you, it lasts throughout life. 
One cannot escape it if he would. It is the most fascinating 
experience in one's life. 

In which part of the Miami zone do you intend to build 
your home^ Get a thrill b\- looking at the homes shown on 
the two pages following. 




SOME OF MIAMI'S BUNGALOWS AND APARTMENTS 




TYPICAL MIAMI RESIDENCES 



SHALL we whisper to you that it does not make a partiele of 
difference where, in the Miami area, yoii select a site for your 
home? "Why?" you ask. Our answer is that tropical growth 
is the same in one spot as another; that the sun shines as brightly 
in one spot as another; that the climate distributes health and good 
cheer the same in one spot as another; that the soothing breezes are 
felt the same in one spot as another; that wide, clean, dustless road- 
ways and streets exist everywhere; that the ocean beach, with its 
splendid bathing the year round is accessible to ev^ery part of the 
Miami area; that motor boating, yachting, sailing, fishing are within 
easy reach of any section by a short automobile drive; that the great 
\ariety of entertainments, outdoor and indoor, concerts, theatres, 
mo\ing picture houses, etc., can be enjoyed by all of the people no 
matter in which section they li\'e, because they are so near to every- 
where; that churches and schools will always be con\-enient to resi- 
dents of all sections; that business institutions of all kinds will be 
within easy reach of all homes. 

All people that want to live in Miami can be accommodated with 
home sites and homes that fit their purses. Miami, in spite of its 
luxury of climate and environment, is now and always intends to be 
"open house" to all people, without regard to the fatness of their 
purses. It is a democratic city in the truest sense, and yet the feeling 
is deep-rooted that only desirable people — people of character and 
purpose — can hope to live continuously in Miami. It is only people 
with a fine appreciation of the beautiful that can li\e comfortably 
in the Miamian atmosphere. The dull, aimless, shiftless, irresponsible 
personality cannot find companionship in Miami, so that lets him 
or her out. 



I f you were asked to choose a neighbor- 
inood in which to live in the Miami area, 
you would . encounter no embarrassments 
as regards the character of people that live 
in all neighborhoods. The only thing that 
would concern you would be whether you 
wanted to li\e on the shore front, or in the 
heart of the city, or in the suburbs. That's 
a matter of taste and pocketbook. There 
is no other thing to be considered, for it 
is a delight to live anywhere in Miami. 









VIEWS IN THE BUSINESS SECTION OF MIAMI 



LET'S look into tlie future a bit, which is a good thing for all of us 
_^ to Jo if the "looking" means planning for greater things. All 
aJmit that Miami will grow faster from now on than at any time 
during its 25 years of marvelous progress. All know that it must 
grow North, West and South, and that it is bound to take in a terri- 
tory 14 or more miles in length on Biscayne Bay front and 9 or more 
miles in depth. This territory embraces approximately 100 square 
miles, or 64,000 acres >et to be developed in the Miami way, which 
means that it lends itself to subdivisions of building lots (50 by i 50 
feet) to the extent of 320,000, enough to accommodate 320,000 homes 
and a population of over 1,000,000 people. 

Of course all of this territory will not be subdivided into building 
lots of the regulation Miami size, because many people will build 
homes on acreage, equalling in space and elegance the many wonder- 
ful homes one sees along the shore front of Biscayne Bay and on 
Miami Beach. Also, with a fast growing population, there must be 
more churches and schools, more places of entertainment, more busi- 
ness zones, all of which will cover a big acreage. 

Miami is certain to have a population of half a million in a few years' 
time, but the ample space set aside for Miami's growth means there 
will be no crowding — no solid rows of buildings to shut out the free 
light and the free air, which make Miami the wonder city of the world. 

It does not require much of an imagination to forecast Miami's 
future or what it will mean in profit to those who have the judgment 
to invest in property anywhere within the generally accepted dimen- 
sions of the Miami area. 

The Montray Corporation, desiring to serve visitors to Miami in 
every way possible, maintains a Free Information Bureau in con' 
nection with its General Real Estate 
Headquarters. Information will be given 
gladly on every topic which fits in with 
life in Miami, thus making it easy for 
visitors to enjoy every phase of it. 

Quite naturally Montray will be inter- 
ested especially in telling prospective in- 
vestors where they may buy properties 
for homes or for business sites, or for 
small farms or for industrial plants. 

The shortest distance between two 
points is a straight line. Between Miami 
and Montray there is a straight line. 





MARK THIS PREDICTION! There will soon be a fleet of Ocean 
Steamships plying between the port of Miami and the ports of 
the World. 1 1 will be a fleet of passenger and freight steamships. 

At least half of the hundreds of thousands of \'isitors to Miami 
annually will prefer coming and going by ocean steamship. 

With a great fleet of swift freight ships, the products of the Miami 
area that are so wonderful, and so much wanted by people everywhere, 
will be widely distributed, and producers will increase in number and 
more acreage will be utilized. 

Docks to accommodate at one time as many as 24 ocean steamships 
are planned and will be built, because what Miamians undertake to 
do they accomplish. 

The government will aid in constructing and maintaining a deep, 
wide channel connecting the Biscayne Bay shore front with the 
Atlantic Ocean — a distance of about three miles. 

Miami, now known to the outside world as reachable by rail and 
yachts will be on the Ocean and Air map before long, for be it known 
to you all that great dirigibles carrying hundreds of passengers will 
land at Miami some day, and not far hence, either. Just as man 
has triumphed over land by the railroad and over the ocean by the 
steamship, so will he triumph over the air by the airship. 

Yes, Miami is now and ever will be the most wonderful place in 
the world. 



Ox the iSth floor of the Astor 
Trust Building, at the S. Li. 
corner of Fifth Avenue and 42nd 
Street, New York City (No. 501 Fifth 
Ave.), the Montray Corporation has 
maintained a suite of offices for many 
years. This location is in the heart 
of New York City, and is perhaps one 
of the most remarkable in the world. 

Looking North, North-East, North- 
West, W est and South-W est, which 
may be done from different windows 
in the Montray's suite of offices, there 
is unfolded a wonderful view of the 
Metropolis which appeals to Mon- 
tray's thousands of clients who visit 
New York very often and always find 
a hearty welcome at the Montray 
headquarters. 

There is great advantage to a com- 
pany doing business with thousands 
of people all over the country, in 
having offices located in New "^'ork 
City which are convenient to railroad 
terminals, to the shopping and the- 
atrical districts, and to the hotels. 
Montray s location in these respects 
could not be more ideal. Clients ap- 
preciate it and always say how de- 
lightful it is to transact business in 
an en\-ironment so wonderfully, yet 
not e.xtravagantly staged. 

It is as true today as it has been always that people like to do business with an 
institution that takes pride in its surroundings; that keeps its home in order; that 
looks and acts the part of success. Montray tries always to qualify in making 
clients comfortable and to give them real opportunities to profit through business 
relations with the house. 

Montray headquarters in Miami are the best obtainable, following out the 
Company's ideas of pro\'iding clients with every conx'enience and comfort and 
extending every possible courtesy. 

Montray, North or South, is the same in its conception of ser\ice to its clients, 
and whether clients buy its properties. North or South, they find alwa\'s a full 
measure of honest desire to furnish them with in\cstments that will pro\e satis- 
factory and profitable. 

As a link to bind North and South, Montray closes this booklet with its trade- 
mark as its signature. 




MJ^^Ml 




MONTI?AY 



THE MONTRAV CORPORATION 
501 FIFTH AVENUE 

NEW YORK 

TELEPHONE VANDERDILT 4-940 

■f 

^Vtami Office 

36 W. FLAGLER STREET 



TR.\I>K MAItK 



LltSKHKI ur 



014 541 238 9 



